sexta-feira, 28 de janeiro de 2011

Slogans: 11º8



Source: http://www.youtube.com/watch?v=_MrXJm66vL8&feature=related


Brand: Coca-Cola

Drink Coke and feel Pop: Inês Mendes/Gonçalo

Put the glory outside
Because the glory is inside it
Because the world is inside it
.

Don't use Coca... just drink Coca-Cola.
Don't think...just drink it
.

Mafalda, Inês Brito

Drink Coca-Cola and
refresh your ideas!

Feel the rhythm,
feel Pop Art
.

Mariana, Débora

And you mate? Join us, drink Coke!: Anton

A million ways to drink it.: Daniel,Ricardo

"What about you?"
"The same, please."

Don't bother. Order the same.
Order a Coke
.

Joana Vitorino

You are an artist so drink Coke
and give wings to your imagination
.

Vanessa, Carolina

segunda-feira, 24 de janeiro de 2011

The Future of Advertising


Source: http://www.youtube.com/watch?v=CJEXMz6P3oo&feature=related



Source: http://www.youtube.com/watch?v=t0nmztds7B4&feature=related

Nike: My better is better

"My better is better than your better"


Source: http://www.youtube.com/watch?v=rHHMaiNyztk


"LIST OF DEMANDS" by Saul Williams

I want my money back
I'm down here drowning in your fat
You got me on my knees praying for everything you lack
I ain't afraid of you
I'm just a victim of your fear
You cower in your tower praying that I'll disappear,
I got another plan, one that requires me to stand
On the stage or in the street,
don't need no microphone or beat.
And when you hear this song,
if you ain't dead then sing along.
Bang and strum to these here drums til you get where you belong.

I got a list of demands
written on the palm of my hands
I ball my fist and you're gonna know where I stand.
We're living hand to mouth
You wanna be somebody?
See somebody?
Try and free somebody?

I got a list of demands
written on the palm of my hands
I ball my fist and you're gonna know where I stand
We're living hand to mouth

quarta-feira, 19 de janeiro de 2011

Work

Choose a commercial or an ad campaign and bring it to class to be presented regarding the following topics:

- Reason of your choice

- How does viewing the commercial or looking at the advertisement make you feel or think? (You can talk about the colours used /the techniques/ music in case of a commercial)

- Type of information given about the product

- The target audience

- Whether the message is mainly conveyed by the slogan, the text or the image.

- What is your opinion about advertising? Are you influenced by it? Are you influenced by the ad that you are analysing? How?


- Write four or five paragraphs answering the questions above and hand in or send it per e-mail to your teacher before your presentation.
Don’t forget to write at the bottom of the page the sources of the ads or commercials.

Good work!

segunda-feira, 17 de janeiro de 2011

Advertisements that will make you look twice

Australia Post – Personalise your post


FedEx Kinkos – Office Products now at fedexkinkos.com


Bergmann funeral service – Come a litle closer


Denver Water – Use only what you need.


Kill Bill 2


Australia Post - If you really want to touch someone, send them a letter


http://www.hongkiat.com/blog/70-creative-advertisements-that-makes-you-look-twice/

quarta-feira, 12 de janeiro de 2011

A letter of complaint

In a formal letter making a complaint, you may use a mild tone, for complaints about minor problems, or a strong tone, for complaints about more serious matters, especially when you are extremely upset or anoyed. However, the language you use should never be rude or insulting.

In the opening remarks, you should state your complaint including details of what has happened and where/when the incident took place.

e.g. (Mild) I am writing in connection with.../to complain about... the terrible behaviour/attitude/rudeness of...
I am writing to draw your attention to... which...


(Strong) I wish to bring to your attention a problem which arose due to your staff/inefficiency...,
I am writing to express my dissatisfaction/unhappiness with the product/treatment I received from ... on ...


In the main body paragraphs, you present each of the specific points you are complaining about. You start a new paragraph for each point and justify these points by giving examples/reasons.

e.g. Although you advertise "top quality", I felt that the product I purchased was well bellow the standard I expected.

In the closing remarks, you should explain what you expect to happen (e.g. to be given a refund/replacement/apology/etc).

e.g. (Mild) I hope you will replace...
I feel/believe that I am entitled to a replacement/refund...
I hope that this matter can be resolved/dealt with promptly.


(Strong) I insist on/ I demand a full refund/an immediate replacement/etc or I shall be forced to take legal action/the matter further.
I hope that I will not be forced to take further action.


Most letters of complaint use formal language and are organised in a standard way:
paragraph 1) explain why you are writing
paragraph 2) explain what the problem is and describe any action you have already taken
paragraph 3) say what inconvenience it has caused you
paragraph 4) state what you want done about the problem

A letter of complaint

(ON THE RIGHT CORNER)
17 Wolfson Close
Reigate
Surrey RH6 3KE
Tel:0116 587392
12 December 2010

(ON THE LEFT CORNER)
Customer Services
Maintrail
Carbis House
London WC1 5NR


Dear Sir or Madam

I am writing to complain about the poor service provided by your train company.(1)

Yesterday I travelled on the 7.20 from Oxford to London Paddington. Not only was the train thirty minutes late leaving Oxford but we were further delayed at Reading and no explanation or apology was offered. Furthermore, the heating broke down and the train got colder and colder.
I complained to a member of staff, who was most unhelpful and unsympathetic.(2)

As a result of the delays I was two hours late for an important meeting with a valuable client, which caused considerable difficulty and embarrassment.(3)

In the circumstances I believe I am entitled to compensation. I look forward to hearing from you very soon.(4)

Yours faithfully

John Holland